Beyond The A/B Test
Increase Your CTR with Multivariate Banner Optimization
Research has shown that making seemingly minor changes to a banner ad design can have a significant effect on click through rate (CTR). For example, something as simple as a different background color or a new call to action can easily triple a banner's performance. For the optimal banner, an advertiser must find the best combination of creative elements. Multivariate banner optimization can do this for you during your campaigns!
How multivariate optimization can improve your banner campaign
- Determines which combination of creative elements perform best.
- Guarantees an increased CTR or your money back.
- Quick and easy. We can handle everything for you.
New Technology Streamlines Massive Creative Testing
New to the web advertising industry is a hot technology which promises to breathe new life into your banner campaigns. Startup Bannergize.com is proud to announce their flagship product: Multivariate Banner Optimization. Available now, Bannergize delivers an improved CTR over your control banner or your money back.
Advanced Statistics Monitor Each Element Of A Larger Picture
Unlike a standard A/B test, multivariate optimization examines each element of your banner and how it relates to other elements. The saying the whole is greater than the sum of its parts is especially true for banners. By watching how each element performs as part of a larger picture, we are able to determine what attracts your customers, and do it faster and cheaper than traditional testing methods.
Minor Changes, Major Results
The secret to this technology is an advanced statistical analysis algorithm. It makes minor changes to the banner mid-campaign and monitors the results for patterns. Higher performing elements are given priority over those that are clicked on less. As the campaign progresses, the cream floats to the top and the overall CTR increases. In the end perfection is achieved in the form of the most successful banner. This banner runs for the remainder of the campaign.
Compatible With Ad Networks
Bannergize's service is compatible with nearly all publishers and ad networks, as well as internally on your existing website. The service provides a standard banner advertisement to visitors while we monitor the performance behind the scenes. Additionally, all third party tracking variables are preserved.
Guaranteed Performance Or Your Money Back
Increased return on investment (ROI) is the yardstick by which most ad campaigns are measured. An improved CTR will get you there. Bannergize guarantees that you get the most out of your investment with an increased CTR or your money back.